Many have ambiguous attitudes towards social networks. On the one hand, it is a way to keep in touch with friends, colleagues and family, no matter where you are physically. On the other hand, it is easy to spoil the mood here by getting involved in an argument with some strangers.
However, marketers value social media a lot. After all, the business has never had such huge opportunities to interact with potential customers and buyers. The business has never been so easy to show what a brand is and how it can benefit people.
If you are looking to do social media marketing, the first step is to design your profile effectively. From the very first glance, users should understand who you are and what you do. Relevant images, informative descriptions, working links, organic calls to action, and more play a role. You always have tools like discord fonts generator to help you up to your social media game.
Below are 5 tips for designing social media pages to help you present your brand in a favourable light.
Speak the language of your audience
There are two common problems for newbies in SMM:
1. Attempts to look more serious than they really are
If you think that the “smarter” and more complex the phrase looks, the better, you are forced to disappoint. The same applies to stamps and clichés – we advise you to get rid of them first.
- Here’s an example of “loud” but actually meaningless phrases:
- Based on data. Does anyone make decisions based on Tarot cards?
- Best in class. If everyone is best in class, then no one is the best.
- Customer first / customer focus. Are there companies that honestly say that the customer is not their first priority?
- Individual approach. Everyone writes this way, but in fact they work according to templates and checklists created five years ago.
These and other similar phrases are kind of markers that literally shout: “We have nothing special, but something clever had to be written.” Don’t write “smartly,” write sincerely.
2. Desire to get as close as possible and make friends with the audience
To do this, fashionable anglicisms and abbreviations are used, for example, easy, hater, go, chill, cool punch, mine, neuron, cue ball. Can you imagine such expressions in the profile of a serious company? If your audience is children under 16, you may be on the right track. Oriented towards older people? Then communicate in English and competently.
Your brand’s voice should sound like the voice of an ordinary person to visitors, not an official or a teenager. Sometimes buzzwords can be appropriate, but definitely in small quantities.
Avoid any topic or language that can cause scandals. Tolerance is trending now, especially in view of the latest events in the world. Therefore, brands should be as attentive and careful as possible so as not to accidentally offend anyone. This is where inclusive language will help.
Be clear about how you can benefit your customers
Do you remember that the first impression is the most important? The success of your social network profile depends on how you present yourself. First, answer yourself, why are you on this platform, what do you want to achieve, what is your goal? After that, proceed to the page design.
Write for your audience, not yourself
How I want to tell you how many awards the company has received, how many satisfied customers and that Bill Gates himself uses your products! A little bragging is okay, but it’s important to know when to stop and be able to properly praise yourself.
Your task is to make the visitor himself think: “Wow, cool!”, And not to grovel in praise to themselves.
Include a call to action
Remember in point 3 we talked about the goal? Typically, the purpose of brand pages on social networks is to sell a product or service through building customer loyalty, maintaining a good reputation, communicating with subscribers, etc. A call to action will help you achieve your goal.
Always be clear about what you want from people, but try to make the CTA look natural and not like an order or a tearful request.
If you want people to follow you on Facebook, don’t rely on the “Subscribe” button, just say so directly. If you want people to visit your blog, say so. If your main goal is to find people who want to sign up for a webinar, indicate this directly in your profile.
After all, your page is not a destination, you don’t earn points for people who get there. It’s all about what they will do next.
The above guidelines are suitable for any platform. Now let’s specify what to do with 4 popular platforms, often used in B2B.
- Use Showcase Pages. These are extensions to your LinkedIn Page to highlight specific brands, business units, and initiatives.
- Make your page title descriptive. For example, instead of “Cloud SaaS solution” – “Helping businesses keep confidential data.”
- Expand your profile with a pinned tweet – something that provides additional information or a compelling call to action.
- Be selective about the accounts your brand follows – they will be visible on your profile page.
- Don’t be afraid of emojis and hashtags on your profile.
- Use the link in your profile wisely – specify a specific landing page, not your company’s homepage.
- Use highlights to anchor stories to your profile.
Regularity is the key to success
Social networks have been around for a long time, so it is tempting to work with them on autopilot. Start interacting with your audience on social media, having conversations, and building relationships. Do not abandon the profile, do not stop at the design. Regularly update information, add photos, discuss, hold contests, use other elements of engagement. Only then will your profile really work for you.