Slogans are catchy phrases that are used in advertising campaigns along with company logos.
Slogans are rightfully considered the most effective method of drawing attention to one or more aspects of a product or brand.
In this article, we will give 8 cool tips on how to come up with a tagline . And if you are not confident in your abilities, then we will show you where to get ready-made slogans.
We also made a list of the best online slogan generators that will help you create an interesting slogan in two ways. And that’s not all. We have also prepared for you an interactive selection of world-famous slogans for finding inspiration.
First you need to decide if you need a slogan. If you have a logo, then you are already branding your product or company. At this point, the tagline will definitely not hurt.
If you don’t have a logo yet, then you can create it using our many online services available . Just a couple of clicks and your corporate identity is ready! We also recommend that you download our free book, “How to Create a Corporate Identity and Not Go Broke . ” Tips, practical examples, useful services – in a word, everything you need to create your own style!
What is a company corporate Slogan?
Corporate slogan is a short phrase that concisely represents your product or company. A well-thought-out slogan instantly provokes certain emotions and ideas, associating them with your brand. Good slogans are easy to remember and can become an integral part of the culture of a society.
Typically, a tagline consists of 5 or fewer words. It should reflect the benefits of your brand or the idea that you want to convey through your business. The best slogans are easy to remember, but not too difficult to understand. They often use techniques such as metaphor or alliteration. Every day, your potential customers hear hundreds of advertising messages, so a good slogan is your chance to distinguish yourself from competitors.
8 Tips For Creating a Catchy Logo
1. Start with a logo
If you do not have a logo yet, then you should start with it. For successful business promotion, the slogan must work in conjunction with the logo (unless, of course, your advertising campaign is not limited to radio broadcasts).
In this regard, the logo can be compared with a chicken, and the slogan with an egg. Ideally, you need to work on the logo and slogan at the same time so that they become parts of a single whole and organically complement each other.
Remember that leading brands are constantly changing their slogans. This is a natural process, so if after a few years you feel the need to revise your slogan, then do not even doubt it. You can create a logo using various slogan generators available on the internet.
2. Allow enough time for the tagline
You will need: 1 hour to collect information about the company for which you create a slogan; 1-2 hours to draft “raw” ideas; and another 1-2 hours to discuss ideas with a client, or friends, colleagues and make changes.
To come up with a slogan is not an easy task even for experienced professionals. This will take at least one business day, so set the appropriate price for your services. If you are a customer, we advise you to work only with those performers who inspire confidence in you.
You must be sure that the artist will come up with great ideas for the slogan, from which you can choose the best option. And one more important point. After paying for the work, you should not require the contractor to return to the order again and again, constantly improving your slogan.
If you do not like the proposed slogans or, in your opinion, they incorrectly convey the idea of your brand, the contractor will be ready to finalize the options, but only within the framework established by the contract.
3. Remember simplicity
The slogan is effective only if the audience understands it instantly.
You only have a couple of seconds to impress potential customers. You probably understand why the slogan “best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with a simple and concise wording.
The size of the slogan should not exceed one sentence. Moreover, complex words should be avoided. But some rules can still be violated. If any complex word is so capacious in meaning that it replaces a few sentences, then this is just a find.
Be sure to adhere to the rule of one short sentence. An example of a simple tagline: Just Do It (Nike).
An example of a simple slogan: We Sell the Highest Quality Organic & Natural Products (Whole Foods).
4. Add humor if possible
If you have the opportunity to add humor to your slogan, be sure to do it.
A great example is the slogan Cracked.com: America’s Only Humor and Video Site, Since 1958 (America’s only humor and video site since 1958). There are several jokes in this slogan. First, he pokes fun at the standard wording of many slogans “from such and such a year”. Secondly, he states that this is the only site of humor in America.
The tagline also claims that Cracked.com is the only video site in America, while in 1958 there were no websites. If humor is appropriate in your case, be sure to try to include one or two jokes in your slogan.
But if the slogan turned out to be funny, but clumsy at the same time, then it is better to sacrifice humor in favor of a successful structure.
5. Be honest and do not exaggerate yourself
Honesty is very important. Are you sure that your business is ready to provide the level of quality mentioned in your slogan? If not, you should recycle it.
You should also stay away from the words “best” and “No.1”. Firstly, these are the standard, hackneyed words that we hear on every corner. Secondly, even if this is true, such statements are not easy to immediately back up with facts.
As you can see, here you need to find a middle ground: to convey the idea of the high quality of a product or service, but at the same time not to seem too self-confident. But a true professional is quite capable of such a task.
If you think you’re at a standstill, here’s one good tip: forget that you come up with a tagline. Imagine writing a brand message. What would your product say about itself if it could speak?
6. Remember your target audience
How do you characterize your target audience? Local, national or international?
If you work in the markets of other countries, remember that when translating into a foreign language, the meaning of your slogan can change significantly. When KFC entered the Chinese market, its slogan: “Tasty – you lick your fingers” turned into a much less appetizing one: “It’s so delicious that you bite off your fingers.”
Therefore, first try translating your new slogan into at least several world-wide languages. And only if the translation satisfies you, can the slogan be used with confidence.
7. Think about what makes your brand special
What is your unique commercial offer? Do you deliver by electric cars? Or is your dental practice specifically aimed at people who are afraid to treat their teeth? For example, on the website of the Crossoak Family Dentistry dental company, a big chicken flaunts (in American English, chicken also means “coward”) and the slogan “We cater to cowards” (We work with trunks). Try to reflect in your slogan the features of your business that will present it in a favorable light.
8. Rhythm and Rhyme
Create a tagline that has rhythm and rhyme. Your audience will easily remember such a slogan by reading it on the logo or hearing on TV.
What is a Slogan Generator?
Before moving on to the list of the best online slogan generators, let’s decide what a slogan generator is. Automatic slogan generators are, without a doubt, good helpers. But at the same time, you need to understand the slogans in order to evaluate the option proposed to you and decide whether it is suitable for your business.
You need to succinctly convey the idea, and to do this is interesting and unusual. This is not an easy task. It may take up to several days to come up with a decent option. But this time you could spend on finalizing your business model or other more important matters. Fortunately, online slogan generators come to the rescue here.
The Best online Slogan Generators
The Internet offers dozens of free slogan creation services. We have compiled a list of slogan generators for you, which is a pleasure to work with.
The Shopify online generator generates up to 1,000 slogans based on the keywords you enter. And all this is free. This is one of the best services on the net. While some platforms sometimes sin with completely ridiculous options, Shopify uses a clear, well-thought-out algorithm, offering creative, catchy and interesting ideas. With these options, your company will definitely not go unnoticed. So, if you want to add a twist to your logo or launch a revolutionary marketing company, then you can’t imagine a better assistant than Shopify.
Getsocio is a social commerce platform for retail discount stores. The platform has developed a very convenient slogan generator, the operation scheme of which resembles the Shopify operation scheme. The site also offers some great tools to help you rock up your online business. Using random patterns, Getsocio will offer you many interesting phrases based on the keyword you entered. The service will offer you one slogan, but do not be shy and continue to click on the “Generate” button until your finger hurts.
SloganGenerator.org offers a universal slogan designer that will help the business with any advertising requirements. The service creates slogans both for the brand as a whole and for individual products. Moreover, here you will find a huge collection of successful slogans and resources dedicated to the development of slogans for companies and products. This will help you evaluate the quality of both your existing slogans and new slogans.
The slogan generator on SloganGenerator.co was specially developed taking into account the requirements of advertising campaigns. The principle of operation of this service is standard: you enter keywords, and the system, using the available templates, generates many slogans. Press the “Create tagline” button until you see the option you like. Trying to keep up to date, the platform constantly updates its collection of templates and even listens to the advice of its users. So here you have a chance to find a truly unique slogan!
Procato Sloganizer offers its users a database of popular slogans that have shaken the advertising world for the past six decades. The service simply substitutes your keywords in famous slogans. On the one hand, your slogan will be based on a time-tested advertising phrase. On the other hand, the tagline will still be targeted at your brand. The site itself is a convenient platform for testing a variety of content, web design, SEO-oriented structures, etc. We recommend Procato to all online trading professionals who are constantly looking for useful recommendations, are not afraid to experiment and critically evaluate established strategies.
Examples of Slogans of Famous Companies
While some companies are constantly changing their slogans, others remain true to the phrase once chosen for decades. But how well are the slogans remembered and do they really fulfill their functions?
Here are 20 examples of world famous companies and their slogans:
- Come hungry. Leave happy. (Come hungry. Go away happy) (IHOP)
- Just Do It – Nike
- I’m Lovin ‘It (That’s What I Love) (McDonald’s)
- Do It Your Way – Burger King
- Because You’re Worth It (You deserve it) (L ‘Oreal)
- What’s In Your Wallet (And what’s in your wallet) (Capital One)
- Like a Good Neighbor, State Farm Is There (State Farm, like a good neighbor, is always there) (State Farm Insurance)
- Get the London Look (Rimmel Cosmetics)
- Strong Enough for a Man, Made for a Woman (Protects even men, but was created specially for women) (Secret Deodorant)
- Virginia is for Lovers (Virginia – for those who love) (Virginia Tourism)
- They’re Gr-r-reat! (Kindogg’s Frosted Flakes) Kellogg’s Frosted Flakes
- Double Your Pleasure, Double Your Fun (Doublemint Gum)
- Redbull Gives You Wings (Redbull Wings) (Redbull)
- Mmm mmm Good (Mmm mmm delicious!) (Campbell’s )
- Get in the Zone (AutoZone)
That’s it! As you can see, slogan generators are excellent sources of interesting ideas that will breathe new life into your creative search.
Such services will come in handy when you stalled, coming up with a slogan for your business. Using online generators is not a search for easy ways, but rather a rational solution in conditions of constant lack of time. Using an effective business model, you can expand your business, not lose sight of the big picture and focus on more important issues (for example, studying market trends or developing a forward-looking marketing strategy).
On our blog you will find even more useful information, tips and professional know-how to optimize your business. Leave questions and comments below.
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