With a favorable business environment, access to resources and business expenses, Grand Rapids ranks as the 13th best large city to start a business. And utilizing resources like the Grand Rapids-based ecosystem initiative and WMU’s Innovation Center, the latest startups work on more innovations to meet user demands.
As more eminent establishments like Amway perceive Grand Rapids as a startup mini-haven, managing a thriving venture in this region can be challenging. It is best to engage a consultant in web design Grand Rapids for your startup. They make your business website perform well across all devices and platforms, ensuring your new business earns excellent revenue. Here are expert-recommended web design trends that will help you achieve the highest ROI for your appealing startup.
Combining Images and Illustrations
Considering the top tech startups in Grand Rapids, a high school sports marketing and media network and proprietary digital platform rank high in the list.
Such ventures can make the best of this trend, which involves combining photos with 2D illustrations.
Leading experts overwrite images, thus utilizing the benefits of both elements. This strategy makes your website appealing while allowing you to provide all the details your clientele would require to purchase your enterprise’s offerings.
Choosing Dark Mode
Close to 2 million people have visited the Facebook page dedicated to Grand Rapids, the second-largest city in Michigan with a population of 0.2 million. With Facebook’s dark mode feature, the platform continues to have increased views.
Top specialists help create a higher contrast ratio, making your website look trendy even in the dark mode. It also enhances other elements on the page, crucial for your startup business.
Using Videos Everywhere
Grand Rapids is the sixth-fastest growing economy; it ranks as the “Best Buy City” for housing. If your startup is in sectors like real estate, your website has to stand out to make the best use of positive trends the city presents.
Professionals with expertise in web design in Grand Rapids, suggest having videos on your website to showcase your offerings. You can also use videos to explain your startup vision and mission; they work perfectly as presentations.
Using Well-Designed Landing Pages
Entrepreneurs have thrived in Grand Rapids for over a century now. And non-profit groups such as GRAPE help create a network of professionals, thus increasing the startup workforce.
Having well-designed landing pages on a business website with the right content makes all the difference. With an excellent employment scope in Grand Rapids, experts recommend creating landing pages for job applications and specializations. Landing pages optimized with proven SEO tactics for such aspects can elevate your brand reputation.
Following A Minimalistic Approach
In recent years, Grand Rapids has witnessed an increase in minimalist weddings, minimalist photography and minimal modern in-home newborn sessions. It shows the local mindset and indicates to pursue a less is more approach for your startup website.
When you have a customer base leading a minimalist lifestyle, adept professionals can help you build a website with big and bold web-friendly typography. With full-screen photos, your site with a minimalistic approach will look fantastic on any screen, alluring a more extensive clientele.
Using A Bold Color Scheme
As per the latest statistics, the Grand Rapids population’s median age is 31, with a significant share of 17.4%, falling in the age bracket of 25-34. When your enterprise website has a bold color scheme, it can better attract and engage the city’s young customer base.
Top web designers suggest going with bright neon shades, such as blues, pinks and oranges; these can help your site look futuristic and chic. The experts typically couple these colors with darker hues, giving a bold appearance to your website. Moreover, these luminous colors work well with dark mode and minimalistic approach, thus helping your startup make the most of other web designing trends as well.
Using Simple and Straightforward Navigation
Recently, a farm-to-front door food delivery service in Grand Rapids won OST’s “Think Big” contest, owing to its business idea. But when you have your startup in such industries, most of your clientele might be technically-challenged to browse through your site.
While adhering to the latest trends, experienced consultants maintain simple navigation, ensuring your website, though sleek, remains customer-friendly. They suggest maintaining short navigation links nestled on top of the web page to make browsing other tabs effortless for site visitors.
While Grand Rapids hosts monthly startup meets, the city also presents excellent business resources, such as Downtown Market and Grand Rapids Chambers of Commerce.
Consult an experienced professional web design agency in Grand Rapids to enhance your website with the latest web designing trends. By utilizing the city’s thriving startup ecosystem, your startup will have an exceptional online reach and realize record-breaking profits for years together.
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